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Food and Drug Administration News

FOR IMMEDIATE RELEASE
P04-100
November 1, 2004
Media Inquiries: 301-827-6242
Consumer Inquiries: 888-INFO-FDA

FDA Allows Qualified Health Claim to Decrease Risk of Coronary Heart
Disease

The Food and Drug Administration (FDA) today announced the availability of a qualified
health claim for monounsaturated fat from olive oil and reduced risk of coronary heart
disease (CHD).

There is limited but not conclusive evidence that suggests that consumers may reduce
their risk of CHD if they consume monounsaturated fat from olive oil and olive
oil-containing foods in place of foods high in saturated fat, while at the same time not
increasing the total number of calories consumed daily.

"With this claim, consumers can make more informed decisions about maintaining healthy
dietary practices," said Dr. Lester M. Crawford, Acting FDA Commissioner. "Since CHD is
the number one killer of both men and women in the U.S., it is a public health priority to
make sure that consumers have accurate and useful information on reducing their risk."

A qualified health claim on a conventional food must be supported by credible scientific
evidence. Based on a systematic evaluation of the available scientific data, as outlined in
FDA's "Interim Procedures for Qualified Health Claims in the Labeling of Conventional
Human Food and Human Dietary Supplements", FDA is announcing the availability of this
claim on food labels and the labeling of olive oil and certain foods that contain olive oil.

Although this research is not conclusive, the FDA intends to exercise its enforcement
discretion with respect to the following qualified health claim:

Limited and not conclusive scientific evidence suggests that eating about 2 tablespoons
(23 grams) of olive oil daily may reduce the risk of coronary heart disease due to the
monounsaturated fat in olive oil. To achieve this possible benefit, olive oil is to replace a
similar amount of saturated fat and not increase the total number of calories you eat in a
day. One serving of this product [Name of food] contains [x] grams of olive oil."

This claim is the third qualified health claim FDA has announced for conventional food
since the process for establishing such claims took effect last year. Additional information
about qualified health claims is available online at
http://www.cfsan.fda.gov/~dms/qhcolive.html

Disclaimer: The information provided in this page is only intended to be general summary information to
the public. For more details please visit http://www.fda.gov/opacom/hpwhats.html